Our Story - Rucksnacks

our travels... so far

Colm Connolly is from a fifth generation farming family who breed beef cattle in lush, green rural county Monaghan surrounded by rolling hills and the natural beauty for which Ireland is internationally renowned.

In 2014, Colm and his wife embarked on the trip of a lifetime. They quit their jobs, grabbed their backpacks and for seven months explored North and South America, New Zealand, Australia, Asia and the Middle East experiencing the scenery, the cultures and the exciting food. It is on this journey that they discovered beef snacks, however, felt they lacked in taste and quality.

 On returning to Ireland in June 2015, frustrated by the lack of healthy and convenient snacks, they were inspired to blend their travel experience with their farming heritage to create their own healthy snack range using natural dried beef infused with subtle flavours. They knew they could make beef snacks that tasted so much better than what they had sampled abroad.

values we carry with us

Rucksnacks is 100% family owned and we are immensely proud of that. Our five values reflect what is essential to us and we strive to exceed our customers’ expectations. We’re not perfect, but we promise we will make every effort to deliver the best beef jerky you’ve ever tasted!

We promise that our quality is never compromised. Our quality team developed the highest standards and deliver the best quality products. After all, it’s what your body deserves.

We love to be different. We continually experiment with new flavours and spices. Our product development team will rock your world with innovative and new products.

We are mindful of the local community and environment, therefore we promise to contribute. We support chosen charities and events every year that make a difference.

We wouldn’t be able to make our products if we didn’t keep our eyes on the numbers. Ultimately, we aim to grow every year to reach new customers.

Our snacks are made with minimal processing and are a natural source of protein. The well being and quality of farm animals is essential. Our farm methods are environmentally friendly.

Farming Heritage

For 5 generations, the Connolly family have been farming in rural County Monaghan, Ireland. Experience, heritage and know how has been passed down from generation to generation. We pride on the comfort, well-being and quality of all our farm animals. Grass-fed Irish beef is widely known to be more beneficial, due to its lower fat and high omega-3.